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In an unprecedented move to brighten up what’s been dubbed the most depressing day of the year, Londoners are in for a treat this Blue Monday (15th January). The inaugural Convoy of Joy, featuring some of the liveliest brands in the drinks industry, is set to parade through the heart of London, offering a much-needed lift to the January blues.

1. A Parade Like No Other! – Over 10,000 free samples will be given away as the Convoy of Joy winds its way through the city. This isn’t just any parade; it’s a mobile festival of happiness, designed to bring smiles to everyone in its path. From the iconic Royal Albert Hall to the historic Buckingham Palace, and the vibrant Leicester Square, this convoy promises to be a sight to behold.
2. Chariots of Cheer! – Special vehicles, aptly named Chariots of Cheer, have been commissioned by brands including Caleño, Long Tail Mixers, Penrhos Spirits, TrueStart Coffee, and Vita Coco. These vibrant vehicles are set to transport Londoners from dreary winter woes to a state of joyous wonder.
3. A Cornucopia of Delights! – The convoy offers a diverse array of treats. TrueStart’s Barista Grade Instant Coffee aims to brighten dark January mornings, while Vita Coco’s Thirst Aid Truck brings a tropical twist with its Vitamin C-packed coconut water. For those observing dry, wet, or ‘damp’ January, the convoy offers a range of alcoholic and non-alcoholic options, from Penrhos G&Ts to Caleño’s non-alcoholic cocktail cans.
4. Spot the Convoy, Win a Prize! – In a fun twist, those who spot the convoy and share a photo on Instagram tagging the participating brands (calenodrinks, longtailmixers, penrhosspirits, truestartcoffee, vitacoco) stand a chance to win a special Blue-Monday-banishing bundle. It’s not just about receiving; it’s about engaging and spreading the joy further.
5. Follow the Joy! – The Convoy of Joy’s journey doesn’t end on the streets. For those who can’t make it, updates and route reveals will be shared on social media (calenodrinks). This initiative isn’t just a physical event; it’s a digital movement, aimed at spreading cheer far and wide.

The Convoy of Joy will drive through London on Monday 15^th January, taking the following route:

12:00pm: Drive by Royal Albert Hall 

12:45pm: Drive by Buckingham Palace

1:30pm: Drive by Leicester Square

2:00– 4:00pm –  Sampling at Earlham Street, Covent Garden

The Convoy of Joy is set to transform Blue Monday in London from a day of gloom to a celebration of joy and community spirit, proving once again that the city’s heart beats strongest when it’s united in happiness and shared experiences.