Where Is the Miffy Suite in London? Hilton Bankside Unveils an Adorable Pop-Culture Staycation

Got a soft spot for design icons, nostalgic characters, or travel experiences with a playful twist? Then you’ll want to hop straight into London’s latest hotel sensation: the UK’s first-ever Miffy-themed suite, now open at the Hilton London Bankside.

Launched to celebrate Miffy’s 70th birthday, this delightfully immersive suite is a must-stay for bunny-loving toddlers, nostalgic parents, and fans of Dutch design alike. Available for a limited time only — from 1 June to 31 August 2025 — it’s the perfect blend of charm and comfort in the cultural heart of the capital.

Where to Find the Miffy Suite?

The Miffy Suite is located at the Hilton London Bankside, a luxury hotel nestled just behind the Tate Modern on London’s South Bank. You’ll find it within walking distance of Borough Market, Shakespeare’s Globe, and the Thames riverside — an ideal base for a cultural or family city break.

Book the Miffy Suite here

What’s Inside the Miffy Suite?

Step inside, and it’s as if Dick Bruna’s illustrations have come to life:

  • Iconic Miffy lamps and playful wall art
  • Miffy-themed rugs, towels, bedding and soft toys
  • A custom hot drinks station
  • Complimentary sweet treats and a warm welcome card
  • A selection of classic Miffy storybooks for bedtime reading
  • Complimentary mini bar and exclusive Executive Lounge access for snacks, drinks, and evening canapés

Whether you’re age five or 45, it’s a heartwarming, photo-friendly experience from start to finish.

More Miffy Magic at Hilton Bankside

As part of the hotel-wide celebration, you’ll also find:

  • A Miffy-themed brunch at OXBO Bankside (date TBA)
  • A limited-edition Miffy dessert available across all dining outlets
  • A Miffy craft zone for kids (26 July – 31 August) with bunny-ear making and colouring fun in the hotel lobby

Why Hilton London Bankside?

Already known for its family-friendly rooms and creative suite concepts (it was home to the UK’s first Vegan Suite), Hilton Bankside is a modern, stylish hotel with serious location perks. It’s ideal for families wanting convenience, luxury, and a little whimsy on their next London adventure.


Ready to book your Miffy adventure? The suite is only available between 1 June and 31 August 2025, and bookings are open now.

Visit Hilton London Bankside and secure your Miffy Suite stay

For more about Miffy’s story, visit www.miffy.com.


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