Take a tour of Dalston in East London and learn about signage and typography

Take a tour of Dalston in East London and learn about the signage along the way which creates the area’s own unique typographic DNA. During the safari there will be a letter hunt challenge and at the end you’ll receive a Font Fortune goody bag.

Type Safaris are not just for designers, all are welcome. Questions on the letter hunt include what is the Savoy cinema now (image attached), and what message would you write on the Ruby’s sign?

We are surrounded by type and we use it to navigate our everyday lives. The letterforms we encounter as we walk down the high street influence our choices before we’ve even read the words. These also reveal a great deal about the the location, reflecting the social, economic and historical development of the area creating its own, unique typographic DNA.
Dalston is a vibrant area in which bars and shops are constantly popping up and the signage is ever changing. The signs along the main road, Kingsland Road, reveal layers of history dating back to when it was a London outpost in the 1800s. Signs from the Art Deco cinemas have been preserved alongside the vernacular D.I.Y. signage of the market stalls and the lettering over the shops and restaurants that reflect the different communities who have made the area home over the years. Many venues, along with their signage, have become iconic Dalston landmarks.

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

“Informative but not stuffy, fun but not dumbed down, it was a pleasure to learn a brief history of type and get more of an insight into one of London’s most interesting areas.” Emily Gosling

“Sarah’s enthusiasm and energy for type came through. Loved it.” Cathy Hull


Sunday Jun 14 2015 4.30pm to 6pm, £13
Thursday Jun 25 2015 6.30pm to 8pm, £13
Thursday Jul 09 2015 6.30pm to 8pm, £13
Sunday Jul 26 2015 4.30pm to 6pm, £13
Book at: http://typetastingnews.com/2015/05/31/dalston-type-safaris-for-summer-2015/

We’ll end in the Type Tasting studio where you can try your hand at some of the Type Tasting games and you’ll receive a Font Fortune goody bag.

Duration: 1.5 hours, booking is essential. End: Type Tasting Studio, The Chocolate Factory N16, Farleigh Place, London N16 7SX