The Christmas ads are here – and once again the UK’s biggest supermarkets and department stores are battling for the festive crown. If you’re putting together a reaction video, classroom activity, blog roundup or just fancy a cosy watch party, here are five of this year’s must-see 2025 Christmas adverts with YouTube links that will embed perfectly in WordPress.

1. John Lewis & Partners – “Where Love Lives” (Christmas Ad 2025)

John Lewis leans into 90s nostalgia with a tender father–son story set to Alison Limerick’s “Where Love Lives”, reimagined by Labrinth. Emotional, understated and very John Lewis – it’s all about finding the right gift when words aren’t enough.

Watch the advert:

2. M&S Food – “Traffic Jamming” (Christmas Advert 2025)

Dawn French returns as the M&S fairy in a gridlocked Christmas Eve traffic jam that turns into the ultimate roadside party. It’s glossy, playful and packed with festive food that basically demands a grazing table.

Watch the advert:

3. Sainsbury’s – “The Unexpected Guest” (Christmas 2025)

Sainsbury’s continues its big, story-driven approach with a magical visitor and a table full of festive favourites. Warm colours, gentle humour and plenty of “Oh, I recognise that from store” moments make this a crowd-pleaser.

Watch the advert:

4. Morrisons – “A Year In The Making” (Christmas Ad 2025)

Morrisons focuses on the people behind the produce, following the journey from suppliers to shelves to Christmas dinner. It’s a love letter to the teams who make the big day possible, with a proper feel-good finish.

Watch the advert:

5. Lidl GB – “More to Value this Christmas” (TV Advert 2025)

Lidl’s 2025 spot highlights value, generosity and its Toy Bank donations, wrapping its message around real families and real budgets. Short, punchy and ideal for anyone tracking how brands talk about cost-of-living at Christmas.

Watch the advert:

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