Florence has long been a city where art and history intertwine, but this year, it’s also home to one of the most exciting contemporary exhibitions in Europe. Tracey Emin’s solo show at Palazzo Strozzi is making waves, and Hotel Savoy is celebrating the occasion with My Forgotten Heart, a striking neon installation by the artist. Running from March 16 to July 20, 2025, this collaboration offers a perfect mix of culture, luxury, and modern creativity. Here’s why it’s worth a visit.

1. A Contemporary Masterpiece in a Historic Setting

Hotel Savoy, a landmark in Florence since 1893, has unveiled My Forgotten Heart as part of its ongoing commitment to art and culture. Emin’s glowing neon work stands out against the hotel’s classical architecture, creating a striking contrast between old and new. Whether you’re a guest or just passing through, this is a piece worth seeing.

2. Private Tours of the Palazzo Strozzi Exhibition

Palazzo Strozzi is hosting Emin’s latest major exhibition, bringing together a collection of her most powerful and deeply personal works. Guests staying in the Artist Suite at Hotel Savoy can book a private tour of the exhibition, guided by a member of the curatorial team. It’s a rare opportunity to gain insight into Emin’s artistic journey in a setting that fosters quiet reflection.

3. A Cocktail Inspired by the Artwork

Art extends beyond the gallery walls at Hotel Savoy. At the newly opened Artemisia Bar, visitors can order a specially crafted drink inspired by My Forgotten Heart. This cocktail is designed to capture the essence of Emin’s work, blending creativity with indulgence in the heart of Florence.

4. The Renaissance Reverie Experience

For those looking to make the most of their time in Florence, Hotel Savoy offers the Renaissance Reverie Experience. This includes exclusive access to the Palazzo Strozzi exhibition outside regular hours, a guided evening walk through the city’s atmospheric streets, and a luxurious stay in one of the hotel’s beautifully designed rooms.

5. Tracey Emin’s Impact on Contemporary Art

Emin’s work is known for its raw emotion and autobiographical themes, exploring love, loss, and identity. From her Turner Prize-nominated My Bed to her neon text pieces, she has shaped the modern art world. Her exhibition in Florence is a landmark moment, bringing contemporary British art into dialogue with the city’s rich artistic heritage.

Plan Your Visit

With its central location in Piazza della Repubblica, Hotel Savoy is perfectly placed for exploring both Florence’s Renaissance treasures and its thriving contemporary scene. Whether you’re staying overnight or just stopping by for a drink at Artemisia Bar, this collaboration between Tracey Emin, Palazzo Strozzi, and Hotel Savoy is a must-see for art lovers.