Because making friends in your 30s shouldn’t be complicated, WeRoad presents the simple solution: group travel. The brand’s new eye-catching campaign is popping up across the London Underground, providing Londoners with the perfect way to make lasting friendships—while embarking on thrilling adventures.
Here are 5 ways to make new friends in London, inspired by WeRoad:
- Join a WeRoad Adventure
The easiest way to form meaningful friendships is by stepping out of your comfort zone. Travel with WeRoad and connect with like-minded explorers while sharing unforgettable experiences. With destinations from Italy to Bali, your next best friend could be waiting on your next trip! - Attend Local Events and Meetups
WeRoad’s “WeMeet” events, ranging from yoga sessions to post-work drinks, offer the perfect opportunity to meet new people with similar interests. Explore WeRoad’s free community events happening across the UK to start building connections before you even leave home. - Explore London’s Cultural Hubs
The diversity of London offers ample opportunities to meet people who share your passions. Visit local food markets, galleries, or join cultural tours around the city to connect with others over shared experiences. - Volunteer Together
Find a cause you’re passionate about and volunteer with others who feel the same. Volunteering is not only fulfilling, but it also helps build strong connections. Look for volunteering events through local communities or even in collaboration with WeRoad experiences. - Join a Club or Class
Whether it’s a cooking class, fitness group, or language club, committing to regular activities with others is an easy way to bond over common interests. While the campaign humorously suggests trying (and possibly failing) to join spinning classes, there’s always a WeRoad trip waiting to introduce you to a whole new group of friends!
WeRoad’s campaign celebrates the joys of making new friends while travelling, with 1100 ad locations throughout the London Underground network. Their group travel experiences combine adventure and connection, offering Londoners—and beyond—the chance to meet new people while exploring the world.

Find out more at WeRoad today!
About WeRoad:
WeRoad has redefined group travel for millennials since 2017, becoming one of the fastest-growing travel platforms in Europe. With offices in multiple countries and over 160,000 travellers worldwide, WeRoad is on a mission to bring people together through adventure.
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