Food isn’t just fuel—it’s a gateway to new cultures and unforgettable experiences! According to a new survey, a whopping 84% of British travellers say trying local cuisine is the highlight of their holiday. If you’re one of them, WeRoad has the perfect adventure waiting for you.

Our survey shows that 92% of UK travellers crave immersive dining experiences, with 58% favouring charming local trattorias and osterias, and 34% exploring the flavours of street food and local markets. WeRoad trips take you off the beaten path and into the heart of these authentic culinary experiences. Whether it’s indulging in Italy’s rich pasta and wine culture, Bali’s vibrant street food, or Peru’s famous ceviche, you’ll be able to savour the world’s most exciting dishes alongside fellow food-lovers.

Surprisingly, just 7% of travellers choose international chains, and only 1% opt for luxury or Michelin-starred dining. That’s because WeRoad travellers know that authenticity matters more than opulence. You want real flavours, real people, and real stories—and we deliver!

WeRoad trips include accommodation, some meals, internal transfers, and unforgettable activities, all led by our experienced Travel Coordinators. With year-round departures to destinations known for their incredible food, from Europe to Asia, the world is yours to taste.

So why wait? Join the 84% of Brits who are hungry for adventure. Book your WeRoad trip today and discover the world, one bite at a time.

Find out more at WeRoad now!