Steps Illuminate the Stage: ‘HERE & NOW’ Musical Premieres at The Alexandra, Birmingham
- World Premiere at The Alexandra, Birmingham: “HERE & NOW” is making its grand debut at The Alexandra in Birmingham, running from 9th to 24th November 2024. This new musical, featuring the iconic music of the UK pop band Steps, promises to be a sensational event for both music and theatre enthusiasts. The Alexandra, known for hosting a variety of prestigious shows, provides the perfect backdrop for this premiere.
- Steps’ Music Brought to Theatrical Life: The musical showcases the beloved hit songs of Steps, one of the UK’s most successful mixed-sex pop groups. With an impressive track record of chart-topping singles and albums, Steps’ music forms the soul of “HERE & NOW.” The band’s involvement as producers, along with ROYO and Pete Waterman, ensures that the musical stays true to the essence of their sound and style.
- A Tale of Love, Friendship, and Community: The story unfolds in a seaside superstore, where four friends experience a tumultuous summer of love, lies, and betrayal. This narrative framework sets the stage for a compelling exploration of themes like romance, community, and the pursuit of happiness, all underscored by Steps’ infectious pop tunes.
- Creative Powerhouse Behind the Scenes: The musical boasts a talented creative team. Rachel Kavanaugh, known for her extensive work in theatre, directs the show, ensuring a captivating and dynamic production. Olivier Award-winning Matt Cole brings his choreographic expertise, promising energetic and engaging dance numbers. The set is designed by Tom Rogers, with costumes by Gabriella Slade, and sound design by Adam Fisher, making “HERE & NOW” a feast for the senses.
- Accessibility and Engagement with Fans: Tickets for the show go on sale from 9th February 2024, making it a highly anticipated event. The musical also maintains a strong online presence with dedicated accounts on Instagram, TikTok, Facebook, and other platforms, engaging fans and offering updates about the show. This approach not only promotes the musical but also fosters a community of fans eagerly awaiting the world premiere of “HERE & NOW.”
“HERE & NOW” presents a unique blend of pop music nostalgia and contemporary theatre, promising to be an unmissable event for fans of Steps and musical theatre alike.

