New luxury leisurewear fashion brand just launched in London

In May 2014, over a weekly catch up and a skinny cappuccino, Gem&i was born. Two best friends, bursting with ideas, decided to take the plunge; finally leave their day jobs to pursue their ultimate dream of creating a brand together.

Gemma Henry and Lauren Barnett, a fashion designer and an MBA graduate, sharing one vision and an obsessive enthusiasm for casual clothing have created a collection comfortable enough for lounging at home, yet stylish enough to hit the town.

Gem&i comprises high quality, extremely soft, every day essentials, recognizable by their perfect fit and originally designed slogans and prints. Combining practicality with luxury, they have created effortlessly versatile pieces that take you from running errands straight to brunch.