London Family | Friday 23 – Sunday 25 October 2026
Expecting a baby, or just welcomed one? The Baby Show sponsored by Pampers returns to Olympia London later this month, celebrating 25 years as the UK’s biggest baby and parenting event. Here are five reasons to go.
1. More than 350 brands under one roof
Compare products from big names like Silver Cross, iCandy, Stokke, Cybex, Mamas & Papas, Tommee Tippee and Nuna, plus first-time independent exhibitors such as BIBS, Baby MORI and Yes Merino. There are exclusive show-only offers you won’t find anywhere else.
2. Test-drive buggies
The Buggy Testing Track lets you try the newest pushchairs and strollers on different terrains before you buy, which could save you from an expensive mistake.
3. Free expert talks
The Live Talks Stage has free sessions on birth, breastfeeding, sleep, mental health and fatherhood, with speakers including Midwife Pip, Annabel Karmel and Charlotte Stirling-Reed. Netmums also hosts a live podcast with Louise Burke and JB Gill.
4. Thoughtful facilities for little ones
There’s a Pampers Baby Changing Area with free nappies and wipes, a Baby Feeding Café with complimentary baby food and warmers, and a private breastfeeding area, so it’s easy to visit with a newborn.
5. Great-value goody bags
Tickets are £20 in advance or £28 on the door, and you can add a goody bag worth more than £75 for just £6, including Pampers products.
Tickets and info
The Baby Show
The Grand Hall, Olympia, Hammersmith Road, London W14 8UX
Friday 23 October 9.30am – 5pm | Saturday 24 October 9.30am – 5.30pm | Sunday 25 October 9.30am – 5pm
£20 in advance | £28 on the door
Nearest station: Kensington (Olympia)