The Baby Show returns to Olympia London from 23–25 October 2026, and this year marks a major milestone: its 25th anniversary. Bringing together hundreds of baby and parenting brands, expert advice, live talks and plenty of opportunities to try products before buying, it is designed as a one-stop day out for expectant parents and young families.
1. More than 350 baby and parenting brands will be there
One of the biggest reasons to visit is the sheer number of products gathered under one roof. More than 350 brands are expected at Olympia, ranging from familiar names including Silver Cross, Mamas & Papas, Stokke, Tommee Tippee, Joie, Nuna, Maxi-Cosi and Cybex to smaller independent companies exhibiting at the show for the first time.
It gives parents the chance to compare products in person rather than scrolling through endless online reviews.
2. You can actually test the buggies
Buying a buggy can be a surprisingly big decision, and The Baby Show’s Buggy Testing Track gives visitors the chance to try different pushchairs and strollers across a range of surfaces and terrains.
It is a useful opportunity to see how models handle, fold and manoeuvre before committing to what can be one of the more expensive purchases for a new baby.
3. There is plenty of expert advice
The Live Talks Stage returns with sessions covering pregnancy, birth, feeding, sleep, parental mental health, fatherhood and life with a newborn.
Speakers announced for the Olympia show include Midwife Pip, Annabel Karmel MBE, Daisy First Aid, Charlotte Stirling-Reed, Clare Byam-Cook and Dr Keith Duncan.
Netmums will also be recording a live podcast at the show, hosted by Louise Burke and JB Gill.
4. It is set up to make visiting with a baby easier
Parents do not have to spend the day hunting for somewhere to feed or change their child. The show includes a Baby Feeding Café, baby food warming facilities, microwaves, a private breastfeeding area and a Pampers-sponsored Baby Changing Area with complimentary nappies and wipes.
There will also be places to stop for food and a Baby Show Café for families needing a break from shopping.
5. The 2026 show celebrates 25 years
The Baby Show first launched in 2002 and has since welcomed more than two million parents. The Olympia event will celebrate its 25th anniversary with Pampers returning as headline sponsor.
The show runs at The Grand Hall, Olympia London, from Friday 23 October to Sunday 25 October 2026.
Advance tickets are £20, while tickets bought on the door are £28. Visitors can also add a Baby Show goody bag, worth more than £75, for £6.
The Baby Show Olympia London
Friday 23 October 2026: 9.30am–5pm
Saturday 24 October 2026: 9.30am–5.30pm
Sunday 25 October 2026: 9.30am–5pm
The Grand Hall, Olympia
Hammersmith Road
London
W14 8UX
Tickets and further information:
https://www.thebabyshow.co.uk/olympia