Friday 17 October 2025 | Westfield Stratford City, Level 1, The Arena | 6–7pm
Step into the future of beauty with visionary makeup artist Isamaya Ffrench, who will exclusively unveil The Face of 2050 at Westfield’s The Future Studio event this October. Known for her avant-garde work transforming models into chrome androids for Dazed and Vogue, and designing latex-clad, genderless campaigns that push boundaries, Ffrench continues to blur the line between art, fashion, and beauty.
1) The Future of Beauty Comes Alive
On Friday 17 October, beauty lovers can join Isamaya Ffrench for an exclusive masterclass revealing her futuristic makeup look — The Face of 2050. Inspired by climate change, cultural shifts, and technology, the session will feature a live demonstration, predictions for the future of beauty, and an interactive Q&A where guests can engage directly with the artist.
Tickets: Free but limited. Visit the Westfield website to reserve.
2) A Vision of Tomorrow’s Beauty
The collaboration between Westfield and Isamaya Ffrench explores what beauty might look like in the future — a blend of sustainability, technology, and creativity. Drawing from innovations in skincare, materials, and digital culture, The Face of 2050 celebrates bold, expressive, and futuristic aesthetics. Ffrench’s vision imagines makeup as both self-expression and adaptive technology for a changing planet.
3) Isamaya Ffrench’s Predictions for 2050
- Iridescent “Mirror Skin” – A hyper-reflective, luminous complexion infused with heat-deflecting pigments to protect against rising temperatures and intense sunlight, inspired by bioluminescent life and adaptive materials.
- Absence of Brows – Representing fluid identity and post-digital self-expression, this look links ancient rituals of transformation with futuristic notions of selfhood.
- Metallic Eyes – Molten gold, copper, silver, and violet tones evoke holographic technology and protect the eyes from light and pollution, mirroring the era of digital avatars.
- Smart Lashes – Exaggerated black lashes designed as “beauty prosthetics” to filter pollution, adapt to air quality, and protect the eyes — beauty meets functionality.
- Bio-Responsive Glossy Lips – Crystal-like lips with mood-boosting and hydrating properties that shimmer like 3D renders, merging digital and physical beauty.
4) The Future Studio Experience
Beyond Ffrench’s live event, The Future Studio will host an interactive line-up of futuristic beauty experiences, including:
- The Beauty Forecast with Clinique – Free skin analysis using AI-powered Clinical Reality technology.
- The Futurebooth – Try AR beauty filters and see yourself through the lens of tomorrow’s trends.
- The Lab with Nourished – Customise your own vitamin “gummy stack” based on personal health goals.
5) Event and Venue Details
When: Friday 17 October 2025, 6–7pm
Where: Westfield Stratford City, Level 1, The Arena
Tickets: Free (limited availability)
Further events will take place at Westfield Stratford City (17–19 October) and Westfield London (24–26 October) as part of Westfield Days.
For details, visit westfield.com/united-kingdom.