London’s brunch scene just got a bold new twist, thanks to Gaucho’s innovative Smoke & Fire Brunch. Launching this March, this first-of-its-kind experience introduces the concept of ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks during a meal. Here are five key things you need to know about this exciting new offering.
1. The First Zebra Striping Brunch in London
Gaucho’s Smoke & Fire Brunch embraces the rising trend of ‘zebra striping’, which research shows is becoming increasingly popular among UK drinkers. This approach allows guests to balance their brunch experience by alternating between expertly crafted smoky cocktails and sophisticated alcohol-free alternatives. Whether you want to embrace the trend fully or stick to your preference, Gaucho has something for everyone.
2. A Signature Selection of Drinks
For £30 per person, guests can enjoy a 90-minute drinks package featuring an exclusive range of smoky cocktails and premium alcohol-free creations. Gaucho’s expert bartenders have curated a menu designed to offer rich, complex flavours, whether you opt for a fully alcoholic, fully alcohol-free, or mixed zebra striping experience.
3. An Indulgent Fire and Smoke Feast
Gaucho is renowned for its Argentine-inspired menu, and the Smoke & Fire Brunch takes this to another level. Guests can start with Latin-inspired small plates like Beef Tartare Tostadas, Corn Ribs, and Yuca Chips, before moving on to mouth-watering main courses. The star of the show? Premium Argentine steaks, grilled to perfection and served with bottomless chips and unlimited chimichurri sauce. For those looking for alternative options, the menu also features Steak & Eggs or a delicious Baked Celeriac with wild mushrooms and black truffle cremate.
4. A Vibrant and Entertaining Atmosphere
This isn’t just a brunch—it’s an experience. Taking place every Saturday from 12:30pm to 2:30pm at Gaucho Piccadilly and Gaucho Broadgate, the Smoke & Fire Brunch promises an afternoon of electrifying entertainment, lively music, and bold flavours. Whether you’re celebrating with friends or simply looking for a unique way to spend your weekend, this brunch offers the perfect setting.
5. Bookings Are Now Open
If you’re eager to experience London’s first zebra striping brunch, now is the time to secure your spot. With limited availability, early booking is recommended to ensure you don’t miss out on this revolutionary dining event. Head to Gaucho Piccadilly or Gaucho Broadgate for a brunch like no other.
The Smoke & Fire Brunch at Gaucho is set to redefine bottomless brunching in London. With its bold approach to drinks, indulgent Argentine cuisine, and lively atmosphere, this is an experience not to be missed.

